Ride the
Success Blueprint with banyan.works
Beat the over 75% failure rate*
banyan.works is a data-driven go-to-market consultancy that helps startups turn innovation into market-ready success. We tackle the key factors behind startup failure—so your idea doesn’t become just another statistic.
* Source: Wall Street Journal, The Venture Capital Secret: 3 Out of 34 Start-Ups Fail, Sept 2012
Expert Go-To-Market Operations
Accelerate your path to market with proven launch strategies
Value Proposition Development
Turn your unique advantages into compelling market positioning
Problem-Centric Product Design
Create solutions customers actively seek, not features they ignore
THE PROBLEM
“Companies are considerably weaker with raising funding, Go-To-Market (GTM) capabilities, and acquiring skillful workforce.”
Tesi, Deep Tech Study Finland, 11/2024
WHAT WE DO
Go-To-Market Ops –
Turning innovators into market leaders
“Over 60% of startups fail due to poor market validation, product-market fit, or value proposition. Our Go-to-Market framework tackles these head-on—turning innovation into market success.”
– Dr. Karthikesh Raju, Founder banyan.works
Market validation, Product-market fit, and Value proposition fit cause over 60% of startup failures. Our Go-to-Market Operations framework directly addresses these critical failure points, transforming your innovation into market success.
The Misunderstood Art of Product Marketing
GTM Ops: Your Revenue Growth Playbook
Understanding Value Proposition – A Framework for Thought
OUR SERVICES
GTM-Operations Framework
For Startups and Growth Companies
At banyan.works, we help you master Go to-Market complexity. Our GTM-Operations Framework offers end-to-end support for startups and scaleups to achieve sustainable market success.
GTM-Operations Framework
Our layered framework aligns Technology, Products, Markets, Capabilities, and Management to drive growth, innovation, and operational excellence.
We ensure strategy meets execution by
Leveraging tech for scalable solutions
Designing customer-centric products
Targeting markets with data-driven insights
Building growth-ready capabilities
Empowering leadership for clarity and impact
Together, these layers enable market success and long-term sustainability.
GTM-Operations Suite Components
Market Research and Analysis
Use data-driven insights to understand trends, competitors, and customers – powering smarter strategic decisions.
Problem Discovery and Market Validation
Uncover pain points and validate product-market fit.
Strategic Market Entry
Enter new markets with confidence through clear, impact-driven launch strategies.
Customer-Centric Product Design
Build products around user needs to drive adoption and exceed customer expectations.
Messaging Mastery
Craft and test messaging frameworks to validate your product in the right markets.
Growth & Evolution Strategy
Build adaptive, long-term strategies to scale sustainably and stay ahead of market shifts.
GTM Ops is not a department, it is not about processes and tools, it is your growth engine
OUR OFFERING
For Startups & Early-Stage Companies
From Concept to Validated Business
We help early ventures validate their market, refine their value proposition, and build for sustainable growth.
Market & Problem Validation
Ensure a real need exists for your solution
Value Proposition Development
Craft messaging that speaks to your ideal customer
Product-Market Fit Analysis
Align your offering with actual market demand
Business Model Optimization
Create scalable pricing and revenue strategies
Thought Leadership Positioning
Build credibility and stand out from day one
For Scaleups & Established Companies
From Market Presence to Market Leadership
We accelerate growth through strategic expansion and operational excellence.
New Market Entry
Reach new segments and territories
Growth Pathways
Plan for organic and acquisition-led expansion
Value Proposition Refinement
Evolve messaging for changing markets
Product Marketing Function
Build in-house capabilities for sustained growth
Strategic Partnerships
Leverage ecosystem opportunities to scale faster
Strategic Go-to-Market Planning
Align your solution with real market needs by validating key customer pain points.
Messaging Mastery
Create problem-focused messaging and persona-driven narratives to build authority and boost engagement.
Growth & Evolution Strategy
Fuel organic and inorganic growth by adapting to market shifts and customer needs.
OUR APPROACH
Monetizing Innovation with Proven Methods
At banyan.works, our dynamic framework drives sustainable growth and market success. Represented by an infinity loop, our method ensures continuous improvement and alignment across six core dimensions: Market, Focus, Readiness, Support, Planning, and Programs.
The Infinity Approach
1.
Market
We start by deeply understanding your audience, trends, and competitors through Problem Discovery, Market Validation, and Market Research.
2.
Focus
Align priorities around customer needs with a Custom Validation Framework and user-driven Product Design.
3.
Readiness
Ensure execution readiness with strategies for market entry, scalability, and brand positioning through Strategic Planning and Messaging Mastery.
4.
Support
Deliver ongoing guidance to optimize operations, refine processes, and align strategy with execution through data-driven iteration.
5.
Planning
Develop tailored strategies to hit short-term goals and build for long-term growth, adapting to shifting market dynamics.
6.
Programs
Implement structured initiatives that integrate tech, product, market, capabilities, and leadership—driving sustained growth and innovation.
Why This Approach Works
Our proven, cyclical approach keeps businesses agile and goal-focused. From validation to scale, we seamlessly integrate strategy and execution—driving measurable results at every stage.
ABOUT
Karthikesh Raju
Founder | Lead Consultant
Karthikesh Raju is a seasoned technology executive with over 20 years of experience driving growth strategy, product management, and business development across the telecom, automotive, and technology sectors. His expertise lies in crafting M&A strategies, managing acquisition pipelines, and reshaping business models to generate recurring revenue, with a proven track record of delivering transformative business outcomes. While at TactoTek, as SVP of Product Management & Marcoms, he led the launch of AI-driven product lines and restructured the portfolio to significantly boost ARR. Previously, at Keysight Technologies, he worked in M&A and 5G initiatives that contributed over $300M to the company. In earlier roles at Anite Telecoms, Elektrobit, and Daimler, Karthikesh focused on market expansion and strategic product innovation, consistently driving growth and competitive advantage.
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Expertise & qualifications
He holds an MBA from Henley Business School, a Ph.D. in Computer Science from Helsinki University of Technology, and an Executive Certificate in Strategy from MIT Sloan. His strong passion is about monetizing innovation and commercializing emerging technologies with interests including:
- Monetizing innovation and commercializing emerging technologies
- Platform strategy and market discovery
- Enabling companies to unlock new markets and growth opportunities
- Advising on leadership, business transformation, and strategic direction
- Serving as an advisor and board member to drive organizational success
- Mergers & acquisitions and growth strategy development
- Empowering businesses to scale through sustainable revenue models
- Driving industry innovation and lasting impact through strategic leadership
Latest content
The Misunderstood Art of Product Marketing
GTM Ops: Your Revenue Growth Playbook
Understanding Value Proposition – A Framework for Thought
Focusing on what matters—finding the right path to success. banyan.works combines business insight, strategic clarity, and execution to bridge the innovation-market gap.
Like the mighty banyan tree, we build powerful roots for unstoppable growth, turning bold ideas into market-defining successes—fueling startups and scale-ups with the systems they need to lead, last, and win.
At banyan.works, our commitment is to create lasting impact for startups and scale-ups and help your organization to succeed.
Did you know?
Banyan trees thrive for 200-300+ years by transforming aerial roots into new trunks—a living blueprint for scalable success. One 263-year-old specimen in India spans nearly 4 acres! Like the banyan’s timeless design, banyan.works builds resilient operational frameworks that weather market cycles while driving centuries-inspired growth strategies.
GET IN TOUCH
We’re happy to tell you more
Interested to know about how we can help you scale with our Go-to-Market Ops? Drop us a line.
